A gist of the contents at the URL:
Organizing and Conducting Focus Groups
I-TECH Technical Implementation Guide
Date: 01/2007
Description
A focus group is a structured conversation used to obtain in-depth information from a group of people about a particular topic. Focus groups are often used as a planning tool when developing a new program or service, or as a way to get feedback on specific topics. This resource provides users with information on organizing and facilitating a focus group, and contains strategies on how to analyze focus group data.
