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The Second National AIDS Control Programme (NACP II), managed by Government of India (GoI) National AIDS Control Organisation (NACO), began in 1999 and has been extended to March 2007. NACP II has five components:
* interventions for high-risk communities
* prevention amongst the general population
* low cost care and support
* strengthening capacity, and
* inter-sectoral collaboration.
The goal of DFID support to NACP II is to reduce the spread of HIV infection and its impact on poverty in India. More details on the programme may be viewed at the website,External linkhttp://www.naco.nic.in
DFID wishes to contract a consultant to provide an integrated mass media campaign designed to promote condom usage in the state of Tamil Nadu in India. Evidence based mass media campaigns have proven to be an effective methodology of providing sustained behaviour change, particularly if reinforced with intensive community based approaches.
Condom usage is an effective method of preventing HIV transmission particularly amongst high risk groups. The expected Outputs from this assignment are:
* a) An integrated mass media campaign that emphasises the benefits of condom usage, and
* b) Community based IPC to reinforce the key mass media messages.
It will be important for the consultant to address key concepts such as self-risk perception and provide key information to promote sustained behaviour change amongst the target groups. The key target group will be clients of sex workers working in the state of Tamil Nadu. The consultant should make sure that the mass media and grassroots campaigns link up with current condom promotion activities throughout the state and should compliment and enhance all such efforts.
